Dromad Hire is the north-east’s leading independent tool and equipment hire company. Core to the company’s business is there catalogue, of which some 10,000 copies are circulated throughout Ireland to businesses and homes each edition.
Since 2014, this bi-annual project has been undertaken by beakon, where we have delivered design, implementation and print management services to Dromad Hire.
The guide contains over 220 pages and more than 800 products throughout, each with supporting photography, informaiton, diagrams and pricing structures. The regular updating of the catalogue requires thorough version control and stringent checks change management ensure that all information and pricing are accurate at the time of print.
Over the years we have worked closely with management in Dromad Hire to improve the process, eliminating unnecessary time, eliminating inefficiencies and automating process components where possible. This has lead to quicker turnaround times, reduced need for supervision and involvement by management and savings to the client.
Through more efficient print management and better sourcing of material and labour, we were able reduce the unit cost of printing each catalogue by 42%, while improving the quality of the print and keeping the production time the same.
The project also includes the production of an online ‘eCatalogue‘ which is available on Dromad Hire’s website to be viewed on desktop and mobile devices.